Before I reminded myself of this atrocity single, I took to YouTube to check out the duo commenting on it. Doused in attempted authenticity, they talk about hanging out (as all good bros do) with Luke Bryan and Cole Swindell on tour in Illinois, sitting on the bus and talking about all the things they’d like to do growing up in their respective hometowns. Aww, what a lovely story, you think. This song will be a heartfelt tribute. Oops! Wrong. Another idiotic bro-country party anthem with absolutely no meaning or relevance to the story they just told whatsoever.
So basically, another than that being a fabrication, or perhaps an exaggeration of events (either that or they’re just really bad at turning situations they’ve lived into song), the lyrics are more cookie cutter bullcrap that would look more at home on some failed rapper’s doorstep than on country radio. But of course, it’s 2014, so the pop vocal hook on the chorus is pulling in fans like bait and changing other people’s perceptions on the genre… negatively.
Anyone who still supports bro-country needs to hold up and pay attention to the mood in the room. Not only are the lyrics and imagery reinforcing negative country stereotypes but they’re developing laughable imitations of already poorly respected commercial rappers, resulting in a cringeworthy cheesefest that is funnier than anything any comedy could come up with. Whoever is creating and/or consuming this bile needs a slap with a wet fish. Wake your ass up!
My frustrations aside, the awful electronic-only production (those sounds have definitely never even heard of instruments) is tinny and whiney with an electric guitar riff with what has got to be the cheapest pedal that has ever existed warping the sound (but not a real pedal, a copycat one on ProTools, obviously). Then in comes the bass-lacking drum machine and THE FIRST TWO LINES. “The mixtape’s got a little Hank, a little Drake, a little something bumping, thump thumping on the wheel ride”. I haven’t checked with officials but I’m pretty such that’s blasphemy, right? Who even does that?
Probably the worst part of this song (although it was a hard choice) is the second verse-come-rap that apart from being technically a really poor attempt at an what is actually an artform done properly, reads like something from Flo Rida or one of those other in-it-for-the-money-and-the-hoes dudes. “Yeah baby this is how we roll, We rollin’ into town, With nothing else to do we take another lap around, Yeah holla at your boy if you need a ride, If you roll with me, yeah you know we rollin’ high, Up on them 37 Nittos, windows tinted hard to see though, How fresh my baby is in the shotgun seat oh, Them kisses are for me though, automatic like a free throw, This life I live it might not be for you but it’s for me though, Let’s roll!” If this is how they all grew up, they grew up in Compton. I mean honestly, they sound ridiculous. Get a grip boys, you have no swag and you look and sound stupid. Also cut your hair.
It’s literally impossible to analyse this song properly. I can’t write intelligently about a song that simply refuses to offer anything that a 3 year old couldn’t muster. The only thing I can give it is that melodically it works well as a pop song, and pop fans will probably enjoy it. But lyrically, production-wise? This doesn’t work in any genre. Get it off my speakers (go boom boom).