Fresh off the release of Zac Brown Band’s fourth studio album ‘Jekyll + Hyde’ on April 28th and its impressive 228,000 first week sales, lead singer Zac has announced a partnership with luxury men’s accessories brand William Henry. Founded in 1997 by Matt Conable, William Henry is an “American luxury brand devoted to the vision of designing and creating superlative jewelry and luxury accessories for men, crafting collections that integrate form and function into exquisite and unique pieces that belong to a category of all their own”. Zac Brown and Matt Conable are good friends and have previously collaborated on a collection of guitar-inspired pocket knives, so coming together again for the release of this new album seemed like a no-brainer.
The ‘Jekyll + Hyde’ limited edition collection consists of three hand-engraved guitar pick pendants, of which 20% of proceeds will benefit the Zac Brown Band Camp Southern Ground. Nestled on over 400 acres in the farmlands of Georgia, Camp Southern Ground was inspired by Zac’s time as a camp counselor and aims to provide state-of-the-art facilities to serve children aged 7-17 with both typical and special needs.
Each pendant in the collection benefiting this great cause securely holds three guitar picks, with a design inspired by the ‘Jekyll + Hyde’ album art in three versions: rendered in bronze on a double layered deerskin cord ($199), silver on an antiqued sterling silver chain ($299), and a limited edition sterling silver with gold inlay on a sterling and onyx accented chain ($1499). Sound fancy? You bet they are.
“Zac and I share a passion for craftsmanship and music so it’s easy for us to find ways to work together,” says Matt Conable, Founder & Chief Designer of William Henry. “These pendants celebrate Zac Brown Band’s musical achievement with a quality and workmanship that is unique to William Henry.” You can check out more pictures of the pendants below, and purchase them from williamhenry.com.